Getting down to brass tax…
Zoom consistently releases features that seem to fly under the radar, but many of them add real value. In September 2020, they released a feature enabling people to move between breakout rooms themselves, rather than needing a Host to move them. This is an invaluable feature for mimicking that “wandering” format of things like conferences (+30 points).
They’ve paid attention to the every day issues as well. For example screen sharing video cleanly and reliably remains a challenge for many competitors. Zoom has just released the ability for Zoom to basically “play” a video as if uploaded to Zoom, giving you pause, play, volume control and full screen capabilities while it runs. This gives you a much cleaner and stable stream compared to the classic screen share. +30 points for that one.
We should also give them another +10 points for keeping licenses pretty cheap. It’s mostly in the £10s, not the £100s.
Its weakness remains twofold:
- Update release coverage – Zoom has done incredibly well to convince so many people to download the application, rather than use it in the browser. However users rarely update their application on a regular basis, meaning using Zoom’s new features can be patchy depending on how “update-happy” your guests are. -10 points.
- Visuals – its not the prettiest looking platform in the world. Fair play, its not top of Zoom’s list, but that’s still another -10 points.