Hybrid. It’s the word of 2021 already. “Best of both worlds”. Have your live, in person audience, but combine it with virtual so you can also keep your event open to the rest of the world. “Glocalisation”.
No one has really defined exactly what hybrid should look like – there are a few versions banding around already. In its simplest form, it’s getting some professional live streams running, and sending it out to a global audience, with a variety of platforms ready to do the heavy lifting for you.
There is an inherent cost issue here of course – going down this route, events will be shouldering the dual cost of in person and virtual, rather than one of the other. So you better make sure you have a target audience for both, to make sure it’s worth your time.
So let’s say you’ve got your hybrid event good to go. Thrusters ready, venue booked. How are you going to make sure both your virtual and live audiences feel a part of it?
Our suggested remedy – games. Gamification is a go to method to ramp up engagement and offers a host of ways to nail engagement. It’ll make both your audiences feel more appreciated and considered, at a time when people might think simply having an event just take place is enough.
What’s that? You want some free ideas on what that could look like? Go on then, you’ve twisted my arm.